Avis is New Zealand’s leading car rental company providing a range of services to both the corporate and leisure car rental markets.

Avis engaged Contegro partner Exceed Online to enable them to develop an online presence that had previously been overshadowed by the Avis NZ site being rerouted through America. The resulting Contegro solution has enabled Exceed to successfully drive customers to the Avis NZ website by developing a comprehensive search engine optimisation strategy. Within a week of going live, the Contegro site was returning the number one result for the Google key word search ‘Avis’.

Prior to implementing their Contegro site, Avis NZ was experiencing frustration in not being able to update website content when required. In the highly competitive car rental market it is essential to be able to update content in response to changing environmental factors. Contegro Content Management has empowered Avis to take control of their online market offering by providing an efficient and immediate method for updating live content.

Exceed developed Microsites to service Avis corporate and wholesale clients. Previously these sites had been managed from overseas causing delays in content modifications. Avis NZ now has complete control over all of their websites from one Contegro portal and may now deliver an increased level of service to their online customers.